About Us

This all started on the court. We launched The Court Connections with a mission: To spotlight high school athletes, support their growth, and build something that connects teams, communities, and local businesses through the game we love. What began as a grassroots sports media platform has grown into something much bigger. As we traveled across the Carolinas — filming, interviewing, promoting student-athletes — one thing kept coming up: Talent is everywhere. But what separates the good from the great is mindset. That’s when we created The Mindset Movement — a brand built around the mentality it takes to show up, grind hard, and keep going when it’s not easy. Now, through Personalize Your Grind, we offer gear that represents more than fashion — it’s how you think, live, and lead. Every shirt tells a story. Every design carries a mentality. Whether you’re rocking Built Different, No Days Off, Locked In, or Earned, Not Given — you’re not just repping a slogan. You’re repping your mindset. This is more than a store. It’s a movement. And we’re just getting started.